Vancouver’s Opus Hotel Becomes a Brand
Chris · July 17, 2007
Last week Vancouver’s popular Opus Hotel made the transition from a luxury independent boutique hotel to a bona fide hotel brand.
Trilogy Properties Corp., owner of the award winning Opus Vancouver, have leveraged their success in Vancouver to re-brand the flailing Hotel Godin in Montreal as the Opus Montreal.
Under the leadership and vision of G.M. Daniel Craig, the Opus in Vancouver has become a media darling and a perennial hit with guests from around the world. Daniel Craig is temporarily heading up operations at the new Montreal Opus until a G.M. is named. Katrina Carroll-Foster, director of sales and marketing, is also on loan to Montreal from Vancouver.
No strangers to the Canadian hotel scene, Trilogy Properties are also the owners of the funky Adara Hotel in Whistler and the Westin Grand in Vancouver.
Montreal’s Hotel Godin (named after the original architect and owner J.A. Godin) has fallen under hard times since opening to accolades in 1994. Strangely enough the hotel has been without either a bar or restaurant since opening due to the property’s original failure to obtain liquor licenses from the militant “Regie des alcools”. Liquor permits for the restaurant and lounge were subsequently issued by the provincial liquor board, but neither the restaurant nor the bar was ever actually opened. You can be sure that will change under new management!
The Godin cost approximately $30 million to develop and has been evaluated at nearly $23.5 million by the city. The hotel was put on the seller’s block in October by the Caisse de depot et placement du Quebec (who partnered recently to purchase all Fairmont Hotel assets) and Hotels Incognita Inc.
I’m thrilled that the Vancouver-born Opus banner is now flying in Montreal, and I can’t wait to hear how this will affect performance in the years ahead.
Check out some hotel images by MarkJ of HotelChatter.
Linkage
Opus Montreal [Hotel Website]
Hotel Godin becomes Trilogy’s Opus Montreal [The Gazette]
