Thoughts on Hotel Sub-Branding with the Simpsons
Chris · January 22, 2008
Andrew Calvo over at Passions of a Zealot found a hilarious example of “hotel branding gone wild” exposed on the TV show The Simpsons.
A recent episode revealed a quick shot of a local hotel called the “Residence Inn by Hyatt Embassy Suites by Courtyard by Marriot—A Starwood Hotel”.
What a hilarious pot-shot at the big hotel brands who never seem to tire of re-branding their various business units...again and again. And again.
The HotelsMag blog ran the story as well, and they managed to get the insider scoop from Marriott HQ:
At Marriott International headquarters in Washington, D.C., the Simpsons gag generated a hearty chuckle. “We think this did a decent job of clearing up the branding confusion that can exist in today’s lodging industry,” says corporate spokesman Jeff Flaherty. “We also understand why there wasn’t enough room on the sign for the second T in Marriott.”
Too funny...and refreshing to know that a sense of humour can be found around Marriott headquarters!
