Sweet Uniformed Style at the “Haiyatt”, Shanghai
Chris · July 23, 2007
Check out this terrific old-school pillbox uniform hat worn by an employee of Shanghai’s Haiyatt Hotel. And in case you are wondering, “Haiyatt” is not a mis-spelled “Hyatt”!
While this “almost Hyatt” name may or may not hold up in court as trademark infringement, there are a number of hotels in the People’s Republic of China branded “Sheraton”, or “Peninsula” etc. who are not at all part of the actual international brand. It’s a real challenge in China which has the potential to seriously erode the brand experience for many unsuspecting guests.
There is currently no central company’s register in China, so counterfeiters can legally register a brand name or trademark with one of the thousands of local company registration offices. A foreign company that owns the trademark in their own nation must then challenge the ownership in court often at great expense. There are many cases of foreign companies trying to register their internationally known brands within China, only to find that a Chinese company has beaten them to it.
Linkage
Image thanks to flickr [StevewDesign]
