Opus Montreal’s Koko Restaurant + Bar Launches in Montreal with a Kick-ass Press Release
Chris · May 05, 2008
Last week I received an email from Debbie Collins letting me know about the launch of the Opus Montreal’s new Koko Restaurant + Bar, set to open its doors this Saturday, May 10, 2008.
The anticipated restaurant located in Montreal’s newest boutique property plans to “blend urban glamour with modern Asian cuisine in a theatrical, 9000 square foot setting”. Sounds like Vancouver’s thriving Asian-Chic culture is taking over Canada’s hippest city…
Opus Montreal’s Koko Restaurant, the Video:
Executive Chef Don Letendre of Vancouver’s renowned Opus Hotel kitchen has created a pan-Asian menu, served in the Japanese izakaya “sharing-style”. Letendre’s culinary experience in Tokyo, including cooking at popular Soba Ni Umazake Yoshimura, left an indelible impression and influenced his style of clean and innovative cuisine.
Says Letendre, “My experience in Japan taught me about balance between cooking, tasting, and seeing, and gave me a foundation for my senses. It helped me to trust in my hands.”
“Koko adds an exciting new element to the dining scene in Montreal,” says John deC. Evans, President of Opus Hotels. “Much as its setting integrates the classic aspects of Joseph-Arthur Godin’s 1914 art nouveau structure with its adjoining contemporary concrete and glass structure, Koko blends an array of Far Eastern flavours and textures with Western culinary techniques to bring an international dining and socializing experience never before scene in this city.” To set the mood, resident DJs spin with international talent to bring the latest electro-house rhythms from East and West.
Nice Hotel Marketing, Opus
I love the Opus’ promo video-release for Koko. Cheap and cheerful, and effective.
The folks at Vancouver’s Opus Hotel were early adopters in leveraging social media to connect with their guests when they introduced their popular Blog. The site was very well received by guests and the hotelier community under Opus VP Daniel Craig’s terrific writing. Daniel has since left the company to pursue fame and fortune in the literary world, but you can still read his hilarious hotel dispatches at his new blog.
I receive lots of boring industry press releases (usually unsolicited) in my inbox, and virtually all of them hit my trash folder unread. Not this one though, because Debbie did her homework. She knew a little about me (like, my name for starters), and she presented her info in a way that she knew would be meaningful to me. And it worked.
Through our interactions, I was made to feel that that Opus Hotels would also make an effort to connect with me in a personalized manner.
Opus is a pretty cool boutique brand in Canada—one of the few in my mind who offer a chic, “happening” vibe. This is a rare experience indeed for a Canadian hotel (c’mon fellow Canadians, you know it’s true). I’ve been a fan of the Opus in Vancouver for years.
Next time I am in Montreal I will be first in line to check out the Opus Montreal—and you can be sure that I’ll try Koko Restaurant + Bar. Thinking about it right now is making me dread hitting the streets of Cairo in my never-ending search for decent cuisine (c’mon fellow Caireans—you know it’s true).
Linkage
Opus Montreal [Vacant Ready]
Recent Feature [Montreal Real Estate Blog] - thx 4 the link!
