Hamburg’s Side Hotel Video Advertisement
Chris · August 01, 2007
According to Tablet Hotels, the Side Hotel in Hamburg, Germany is a favourite hotel and meeting place for personalities in Hamburg’s advertising and fashion industry.
Milan designer Matteo Thun designed the hotel’s interiors, and the spectacular lighting effects designed by New York installation artist Robert Wilson create a dramatic environment that (apparently) outshines many other design hotels around the world.
The Side Hotel commissioned advertising firm Serviceplan Hamburg to create a video advertisement for the hotel. The video is an attempt to showcase the contemporary design elements of he property, but I feel somehow that the absence of any guest or employee ‘personality’ doesn’t do the video justice.
Still, it’s an interesting view of the Side Hotel. The opening title of the video “how to make advertising invisible”, however, might have better served as implied rather than overtly stated:
Linkage
Side Hotel Hamburg [Tablet Hotels]
