Quebec’s Cheap-Chic ALT Hotels Launches
Chris · November 16, 2007
Quebec’s Germain family are innovators of the boutique hotel concept in Canada. Germain Group properties in Toronto, Montreal, Quebec City and Old Quebec pushed the boundaries of design and style in Canada before virtually all other boutique operators.
In 2009, the Germain Group will open its first hotel and residences in Western Canada with a Calgary location.
This leading edge hotel company recently announced the launching of their new ALT Hotels brand, which opened in September 2007. Check out some truly wacky (bordering on strange) pictures from their October 25th launch party.
Germain’s inaugural ALT Hotel is located in Montreal’s Quartier DIX30, which is a planned Commercial Lifestyle Center. Considered Canada’s first lifestyle center (occupying an area of 1.5 million square feet), Quartier DIX30 was designed to emulate an urban or downtown shopping experience with boutiques and restaurants catering to the suburban dwellers living on the South Shore.
Later this fall, Quebec City’s Hôtel Germain des Prés will be re-branded to become the next property in the ALT Hotels’ brand story.
“The new ALT concept of no frills-chic offers an alternative to the typical mid-range hotel experience, and is self-styled as a lifestyle hotel. ALT aims to marry the stylish features and services of a more upscale hotel without charging top-tier rates.”
With a focus on design, the latest in green building technology and a cool lobby experience, ALT Hotels claims to redefine luxury: ‘trendy & glamorous, at a miniscule price.’
ALT Hotels is offering an interesting one-price rate strategy ($129 CAD) as well as a promotion where once a day a lucky guest who has reserved on AltHotels.ca will be billed just $1 for a room.
